domingo, 29 de junio de 2014

Measuring the impact

Measuring the impact
Today, measuring the impact of a product or a proposal, when having contact with the market, is the best strategy to act guarantees, because it defines the way forward and the necessary management changes along its travel. Therefore, the virtue of a business is knowing quantify achievements, identify the margin between effort and outcome. Today succeeds who crosses the bridge market problems.

In that search data is to be measured:

How the proposal is accepted by the consumer. This first step can ensure stability, because knowing the degree of acceptance and prevent fever is only one day, give the employer the exact measure of what to invest and know which strategies should be without. Sometimes fever lasting principle presents a deceptive appearance, and over time the product loses drive and when you want to rectify it is too late.

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Learn which aspect of the product has more value to the consumer helps to understand it. This analysis comes in the composition of the product, because not always what the customer values ​​most is the price, but aspects such as quality, durability, warranty consumption, weight, design, which ultimately enhance the price itself. That is to say, often a consumer believes that if he pays less are opting for lower quality, or if an item costs more is a guarantee for quality, however, this value does not always respond to the reality of the product nor is applicable to all consumers.

Identify those most consumed and observe the behavior gives great advantage to rectify. Often we associate massive selling a product to the momentum of consumption of a user group that ultimately do not represent the more interested the more mass or constant. So you have to know exactly where the strength of the product is when you put it in the hands of buyers.

On the other side is vital measure time and space. Learn enter the market is a priceless virtue, as the trend of consumption is very much alive at the beginning, when just produce demand, but then drops irrationally, so that products are not firm and lose ground eventually disappear. However, if the customer interaction is good, the guarantee of success is much greater, because the consumer will continue to pursue that product that fills their demands rather than by new proposals. People rarely choose to continually change preferences.

Measuring impact is critical to running a business, and we are not referring to the star product is a claim for a day, but is able to survive the market dynamics that generates a reliable mass of consumers in the future interpose buying any other challenge presented to them by the new proposals. Create a product that is consolidated in the market is getting an asset may impact, smoothly, and alien to the overwhelming anxiety to be momentary. At the end of the day, as we have repeated hundreds of times in the business world there are no perfect products, but those who are able to adapt to changes and challenges.

image: @morguefile

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